Five Business Improvement Districts (BIDs) in the borough have joined forces to promote their businesses and initiatives and to help attract inward investment.
The West Cheshire BID group is made up of CH1ChesterBID, Northwich BID, Gadbrook Park BID, Winsford Industrial Estate BID and West Chester Commercial BID, and has been established to champion these projects currently operating within West Cheshire.
Combined, they represent nearly 1200 businesses, making them amongst the largest business collectives in the borough. In addition, BID member businesses employ tens of thousands from the local area and contribute hundreds of millions of pounds in business rates and taxes to the local economy.
West Cheshire BID Group members are responsible for hundreds of projects and initiatives that improve their respective areas for the benefit of businesses, residents and visitors. Collectively they will invest more than £7 million of private sector led investment over their BID terms.
By working together, the five BIDs will not only be able to share information and methods of best practice, but will also try to help members reduce costs and save money. A collaborative approach will enable the BIDs to explore further funding opportunities which will be vital in trying to secure inward investment.
Another key objective of the group is to raise the profile and influence of the businesses West Cheshire BIDs represent at a local, regional and national level.
Northwich BID Manager Jane Hough has said of the group’s formation: “This is a positive and exciting partnership which will not only benefit each BID area within West Cheshire but the businesses they represent too.
“Activities, initiatives and events can be honed by discussing best practices, and by working together we stand a better chance of championing West Cheshire and raising awareness of the brilliant businesses and professionals that do amazing work in the region every day.”
CH1ChesterBID Manager Carl Critchlow believes the creation of the West Cheshire BID group can only benefit the area and what each BID is trying to achieve.
“While each BID area has its own unique requirements we all share the same goal, to support our businesses and help them to thrive and grow. Each of the BIDs within this new group will bring unique expertise, knowledge and ideas that can be shared and implemented to benefit and enhance what they’re delivering.
“The West Cheshire area has masses of potential and it is clear BIDs will play a key role in the region’s future success is a thriving environment and I’ve experienced first-hand the amazing work the BID projects in this area are doing. I’m sure we will all go from strength to strength as a result of this new partnership and we’re looking forward to working together with partners and stakeholders to support our businesses and promote everything West Cheshire.”