There is extra colour in Northwich this summer thanks to a joint venture between two organisations based in the town.
Northwich Business Improvement District (BID) and Northwich Town Council (NTC) have both provided funding to install bunting and plants, with the last of the flowers having now been bedded in.
Visitors to Northwich over the comings weeks and months can expect to see hanging baskets, railing baskets and raised planters, with the Northwich BID and NTC looking to add vibrancy and a touch of nature for shoppers to enjoy as they move around the town.
The project is a continuation of partnership working between the two organisations which has been evident in similar initiatives in recent years and has helped give the town a platform to enter competitions such as the Great British High Street and North West in Bloom awards.
It also falls under one of the Northwich BID’s main objectives which is to help create a greener and cleaner town centre for businesses and visitors to enjoy.
Northwich BID Manager Jane Hough hopes people enjoy the flowers as more visitors return to the high street over the summer.
“We’ve funded this project alongside NTC because the flowers will add some much-needed colour to the town centre and will hopefully help brighten up people’s visits to Northwich.
“The BID is very passionate about helping to create a greener and cleaner Northwich and this project helps towards achieving that goal.”
Northwich Town Clerk Chris Shaw agrees with Jane’s sentiments and knows how much people value the investments into the different floral arrangements.
“As a town council we have helped to fund the installation and upkeep of floral displays in Northwich for many years and during that time the team and I have heard so many positive comments about the plants.
“People really value the additional colour they bring and we’re pleased to be teaming up with the Northwich BID again on this. Partnership working is going to be more crucial than ever as we move forward and adjust to a new normal as a town.”